Chester Zoo ••• A Wondrous Place

TV / OOH / Digital / Social / Radio

To compete in a crowded summer attractions market, we made a virtue of the richness and emotion contained in a visit to Chester Zoo. Unlike other days out which are all about thrills, or educationally heavy, the Zoo offers families a chance to be truly inspired, and experience a level of wonderment not available elsewhere. With an emotive film, an out-of-home campaign and a take-over of St Peter’s Square tram stop in Manchester, the campaign simply uses the expressions of visitors to capture the wonder they experience and the inescapable truth that you get so much more from a visit to Chester Zoo.