Chester Zoo ••• Amazing by Nature

Brand Platform / TV / Digital / Social

Chester Zoo is much more than a day out. It’s where people get closer to nature, and where experts and innovators with a passion for the natural world spark action around the globe. However, their branding didn’t reflect this. It was more about the ‘day out’. So, in collaboration with the Zoo and branding experts How & How, we repositioned the zoo with a new brand platform, and a way to communicate their nature-positive efforts and the contribution patrons played.