Chester Zoo ••• Land of Lanterns & Light

TV / Digital / Social / On-Site Activation / Radio

Chester Zoo partnered with Sony Music/RGL to launch their all-new light trail at the zoo, called Lanterns & Light. To launch the new attraction, and build anticipation ahead of tickets going on sale, we created an enchanting film that uses a mix of techniques, with live-action, handcrafted miniature sets mixed with 2D animated characters, that depicts the magic and awe that the attraction promises visitors. The mixed-media world created assets that were used across all aspects of the far-reaching campaign, from print, social and digital to on-site activations at the zoo.