Chester Zoo ••• Native

Identity Design / Design / Print / Digital / Social / On-Site Activation

We created the identity for ‘Native’, a brand new 360˚ immersive experience. It showcases the UK’s most iconic species via a new short film that takes place across a gallery of giant screens and an interactive floor, taking in Britain’s coasts, woodlands, grasslands and wetlands. The identity was designed to hero the animals while giving them a sense of place and space in their ‘native’ habitats. We rolled the identity out across the film, social and digital assets and on-site.