Coronation Street Tour ••• Singing Tram

Experiential / Stunt / OOH

We teamed up with ITV, Coronation Street, TFGM and GAS to create the most Mancunian tram, ever. The tram was designed to promote The Coronation Street Experience at MediaCity, with illustrations representing famous, on-set locations. But we didn’t stop there, we also made a tweak to the horn, as it approached each stop on the network Coronation Street’s legendary theme tune announced its arrival. The experience also featured a renaming of the Imperial War Museum stop to ‘Weatherfield North’ as a further homage to the long-running soap.