Coventry Building Society ••• Coventry’s Got Talent

Branded Content / TV / Digital / Social

We brought Guz back for a second CBS campaign, and this time he’s looking for raw talent in Coventry – raw building society talent that is. He’s at a local college, doing his best to extol the virtues of Coventry Building Society’s Apprenticeship scheme, even though he’s once again, out of his depth – does he look like he read the email?! So, with little to no knowledge of the subject, Guz relies on his quick-wit and bantz (and CBS sidekick) to get him through. The campaign launched during National Apprenticeship week and saw record application for the scheme.