Coventry Building Society ••• Guz Khan’s Arena ‘Tour’

Branded Content / TV / Digital / Social

To promote Coventry Building Society’s sponsorship of Coventry Arena, we enlisted local legend, comedian and lifelong Cov fan, Guz Khan. The 4-minute mockmentary, which is accompanied by a series of TV commercials, sees Guz mistakenly booked to do “a tour of the arena”, as opposed to “an arena tour.” He begrudgingly agrees to take the tour group around the arena, showcasing how the Society use the arena to support the local communities. With a ‘view-through-rate’ of over 50%, the film achieved 3.2M impressions, 1.5M views, and 2,092 clicks. Making it Guz’s most successful arena tour yet (sorry, Guz).