tombola ••• Bug Mania

TV / OOH / Digital / Social / Radio

tombola have been sponsoring ITV coverage of I’m A Celeb since 2016, but an issue arose where the show branding was resonating more than the tombola brand, and so too their free-to-play Bug Match game! So, by maximising the distinctive brand assets that are the tombola bugs, we set out to embellish their fame and characterisation, and therefore the game as a result of tackling the creative in a different, and more relevant, way. The initial results are good, Bug Match downloads are up, and the new approach is working very well.