tombola ••• open for fun

Brand Platform / TV / OOH / Digital / Social / Radio

When Meanwhile started working with tombola they had the highest media spend in the sector, but had incredibly low unprompted awareness to show for it. Something had to be done. So, we gave them a new positioning: Open For Fun and launched it with an earworm of a song with the aim to disrupt and stand out in a fiercly competitive market. Open For Fun is an original composition co-written with Stefan Abingdon and Ashley Horne (formerly of The Midnight Beast) and directed by Big Red Button through Blink. The song soundtracks a 2 minute film that follows stand-up comic Jo Griffin as she spontaneously performs to people in moments of downtime, which grow more and more surreal as we progress through the spot. The campaign also consists of 60, 30 and 10 second cut downs, as-well-as OOH, social, digital and radio executions.