TravelSupermarket ••• A Supermarket. For Travel. Obviously.

Brand Platform / TV / OOH / Digital / Social / Stunt / Radio

TravelSupermarket launched its first integrated, above-the-line campaign in seven years in its 20th anniversary year. The campaign aims to put the holiday comparison site top of mind for holidaymakers. Each execution spells out just how abundantly clear it is that the business is a one-stop-shop for comparing and finding the best deals on holidays, car hire, travel insurance and more. The 40” launch film stars actor Shaun Williamson (best known as Barry from Eastenders) and a talking pug and was supported by radio (voiced by comic Isy Suttie), OOH and digital too. The campaign saw prompted awareness grow by 5% to 55%, overall package holiday revenue grow by 19% YoY and supermarket analogies throughout the business rise by 4382%.