TravelSupermarket ••• Inflatable Billboard

OOH / Stunt

1 shopping trolley. 108 pool inflatables. 6 metres high. A simple idea to land a simple point: that TravelSupermarket are a supermarket, for travel. Obviously. Although simple in idea, it took a lot of planning and a lot of puff to bring this poster to life. Effort that was worth while with the campaign it was part of seeing prompted awareness grow by 5% to 55%, overall package holiday revenue grow by 19% YoY and supermarket analogies throughout the business rise by 4382%.